Coaching · Mentoring · Consulting

Your business grows when the person running it does.

The Perfect Real Estate Business is coaching, mentoring and consulting for real estate agents, built on business psychologist Dr. Roger Hall's Expedition curriculum and led by a working Treasure Valley broker.

Reserve a seat in the fall session Talk with Jerod

Eight Thursday evenings in Meridian, starting October 15. Free. Twelve seats.

25+

years as a business psychologist

books published

Thursday evenings

seats · free

Curriculum by Dr. Roger Hall. Fall session at Kiln, Meridian.

Featuring Business Psychologist Dr. Roger Hall

Business Psychologist · 25+ Years

Real Estate Industry Focus

Made for Real Estate Agents

Hosted by Jerod Lee · My Home Connection

Who this is for

This is for you if

You know what to do in your business and still don't do it consistently.
Your income depends on your mood, your energy or the last deal.
You have taken sales training and want something that works on the thinking underneath it.
You lead a team, or expect to, and want to lead it well.
You want a business you can sustain alongside the rest of your life.

It is probably not for you if you want scripts, lead lists or a shortcut.

Built around you, not sold in a box

Which business should you be running?

PREB is the opposite of a business in a box. Fifteen ways agents generate business, in five families — and an intake that scores them against your experience, how you are wired, your hours, your budget, your runway, your target, your database and your market. Two lanes come back: one for the next ninety days, one for the next three years.

See the lanes →

Three ways to work with PREB

Three depths of one idea.

We start with the agent — experience, wiring, lifestyle, money, time — identify the business model that fits, then build and coach a personal plan around it. Consulting builds one piece of it. Coaching builds and runs the whole plan. Mentoring is the call you make when a deal is live.

Consulting

One thing, built properly.

Fixed-scope, fixed-fee, topic-based work with a deliverable at the end — a business plan, a niche campaign, a brand, a working session. No ongoing commitment. Open to agents at any brokerage.

See the engagements →

Coaching

Six months. Your plan, built with you.

A six-month program grounded in business psychology: your personal plan written in month one, then two private sessions a month and a weekly check-in while you execute it. Expedition membership offered alongside. No twelve-month lock.

See the program →

Mentoring

Someone to call about the deal in front of you.

In-the-work guidance from a practicing associate broker on live transactions, in 90-day blocks. A weekly call, deal questions answered within two hours during business hours, a mentor's read of your contracts. Priced by time, never by the deal.

Mentoring applications open soon.

Which is right for you?

Start from what you would say.

If you would say…	Go to
"I know what I want to build. I need it built right."	Consulting
"I've tried three things. None stuck. I don't know which business I should be running."	Coaching
"I'm licensed and losing deals I shouldn't be losing." / "I'm moving into new construction and don't know the builders' side."	Mentoring — opening soon
"I want the psychology course and a peer group."	Expedition membership
"I want all of it, with Dr. Hall in the room."	Tier 4

Not sure? Take the six-minute intake

The Course

Expedition: leadership training
for real estate agents.

MHC agents complete Dr. Roger Hall's Expedition program through the Perfect Real Estate Business — the only Treasure Valley brokerage to offer this training. The next session starts Thursday, October 15, 2026: eight Thursday evenings at Kiln in Meridian, twelve seats, offered at no charge. Agents from any brokerage may register.

About the course →

Fall 2026 session

Thursdays, 5:00–6:30 PM, October 15 – December 10, 2026 (no session November 26). Kiln, 1120 S Rackham Way, Suite 300, Meridian. Books provided.

Who leads it

Who leads it.

Lead facilitator

Jerod Lee

Associate Broker and Team Leader, My Home Connection by REAL Broker LLC. More than 20 years in Treasure Valley real estate. Host of The Psychology of Real Estate Success. Jerod took Expedition himself in 2022, has led it for real estate agents three times since 2024, and runs his own team on it. About eighteen people have been through the course, and every agent on the team has taken it at least twice.

Dr. Roger Hall — Business Psychologist, Author, Speaker

25+ Years as Business Psychologist

Author of the curriculum

Dr. Roger Hall

Business psychologist. Ph.D. in psychology, Ohio State University, 1991. More than 25 years working with business owners and executives. Author of DIY Brain, Staying Happy, Being Productive and Expedition, with DIY Leader Brain forthcoming. Keynote speaker. Featured guest on The Psychology of Real Estate Success. Dr. Hall teaches each lesson on video, one per chapter; Jerod leads the session and the discussion in the room.

Published Works — Available on Amazon

DIY Brain

The Mindset Makeover Manual for Peak Performance

Amazon →

Staying Happy, Being Productive

The Big 10 Things Successful People Do

Amazon →

DIY Leader Brain Coming Soon

Dr. Hall's Upcoming Release

Future facilitators

Keith Kellum and Nate Wyatt

Keith has taken Expedition at least four times; Nate has completed it once. Both are preparing to lead sessions. A facilitator completes the course at least twice and is approved by Dr. Hall.

What participants say

From agents who have taken it.

“

I now have a renewed sense of purpose as well as the confidence to grow my real estate business.

Andrew M.

“

I had just started full time into real estate and with the difficulties I faced I'm not sure how I would have handled them without this workshop.

Mark E.

“

Roger did an excellent job helping me understand what I need to do and gave me tools to continually expand and grow.

Thomas N.

Participants, 2021 Expedition workshop with Dr. Roger Hall.

Read the full comments

During my first year of real estate I was blessed enough to have the opportunity to work with Dr. Roger Hall on his Expedition workshop. The workshop itself was very eye-opening and offered direction for myself as I tried to navigate my new business within the ever-changing field of real estate. Roger Hall made the whole course experience very welcoming and engaging. Roger is someone who is very easy to talk to and open up with. After taking Roger's Expedition course I now have a renewed sense of purpose as well as the confidence to grow my real estate business. If you're looking for life-changing skills and advice to help navigate your own new business, I highly encourage and recommend that you sign up for Roger Hall's Expedition course. You won't regret it!
Andrew M.

This last year I had the pleasure of working with Roger Hall on his [Expedition] workshop. For me this was life-changing. Being able to take a look at the habits I form, the presuppositions I make and what my true values are gave me the tools to create the best form of myself. I had just started full time into real estate and with the difficulties I faced I'm not sure how I would have handled them without this workshop. Roger Hall is amazing and easy to work with. What I liked most about him is that he gave us a starting point with his life stories and then let us expand on those in a way that best fit our needs. I highly recommend this course to whomever is ready to make a change in their lives!
Mark E.

Over the course of 2021 I took Roger Hall's Expedition workshop and had a great experience. … Roger was able to help me understand … how I can be a better leader and friend. This for me could not have been at a better time. Roger did an excellent job helping me understand what I need to do and gave me tools to continually expand and grow. I highly recommend his book/class and encourage anyone to be as open and honest with not only Roger but with yourself as well. Thanks Roger, it was a pleasure!
Thomas N.

“

This course encourages you to know yourself better, allowing you to serve others with a level of care that is above the norm.

Charlie W., My Home Connection agent · Expedition participant, twice

Read the full comment

My business was growing when I took the course. I was making many in-person connections with industry supporters, such as lenders, title companies, and inspectors. I see myself a lot clearer now. I have a self-awareness that helps me be a better person to those around me. I have taken the course twice. Even with 40 years of industry experience and having developed strong people skills, I gained another level of understanding that helps me be more intuitive and engaged with those I work for and with. We work with and serve on behalf of others. This course encourages you to know yourself better, allowing you to serve others with a level of care that is above the norm.
Charlie W., My Home Connection agent · Expedition participant, twice

Reserve a seat in the fall session

How it works

How to start.

1

Take the course.

Reserve a seat in the fall session. It is free and there are twelve seats.
2

Talk with Jerod.

Twenty minutes on where your business is and what would help.
3

Choose how to continue.

Membership has four levels: My Home Connection team members, REAL Broker agents, agents at any brokerage, and a small-group level with Dr. Hall that meets quarterly. We go through what each includes and what it costs in that conversation.

The Podcast

The Psychology of Real Estate
in long form.

Jerod Lee and Dr. Roger Hall explore the mental, emotional, and psychological dimensions of building a successful real estate career — in depth, without shortcuts.

The Perfect Real Estate Business

Watch on YouTube

Long-Form Conversations.
Short-Form Clips. Everywhere.

Each episode runs 40-50 minutes — long enough to go deep on a topic that actually matters. Episodes are then clipped via Opus Clips and distributed across YouTube Shorts, Instagram, LinkedIn, Facebook, and X so the insight finds you wherever you are.

The psychology of real estate success — what the research actually says
How to become a resonant leader for your clients and your team
Breaking through the mental ceilings that cap your production
Negotiation psychology — beyond tactics, into human behavior
Managing fear, uncertainty, and market volatility mentally
Building a real estate business that doesn't consume your life

Watch on YouTube

YouTube YouTube Shorts Instagram LinkedIn Facebook X / Twitter

Written Guides

The Insights Library.

Every episode of The Psychology of Real Estate Success is paired with a written guide — the canonical answer to one question agents actually ask, with the full episode embedded. Read them in order or jump to the one you need today.

Browse All Insights

Start here

Start with the course,
or start with a conversation.